Measuring Death

You’d think the ultimate example of simplicity in measurement would be mortality rate. Count up the dead people  – they aren’t hard to catch. Divide by the total number of people you had when you started. Done. It’s not super complicated but it is slightly more complicated than that. First of all, how do you…

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I am tired: In praise of details-oriented people

Our Project Manager, Jessica,  made the very insightful comment at lunch the other day, No one cares how hard it was for you to make. When people are looking to buy your product, all they want to know is what it will do for them. That young woman has a bright future in marketing. Unfortunately…

When a business incubator ISN’T useless

After I recommended a business incubator to an acquaintance, one of my co-founders protested, “But I thought you said incubators were useless.” I told her no, I didn’t say incubators were useless.  I said they were useless for US at this stage in our company. There are times when the right incubator can be extremely…

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You’ll never use what you don’t know

Frequently, I hear adults who should know better argue against learning something, whether it is algebra, analysis of variance or learning a programming language. They say, I’m 47 years old and I’ve never used (insert thing I didn’t learn here). Yes, that is true. However, if you had learned it, there is a good chance…