When our Kickstarter campaign first started, I questioned the impact of social media. Despite being tweeted out by my darling daughter #3, who had over 170,000 followers on twitter, equal numbers of backers came from direct links (that is, people I had emailed directly) and twitter. By the end of the campaign, we had 255…
This is number 11 of 55 things I have learned in almost 55 years. You can find number 10 here , ten days ago, and that brings me to number 11. “Just accept that you can’t always do everything.” I’m very bad at taking this advice, as anyone who has ever met me can…
Are meet-ups worth your time? In a word – maybe. It’s often said that half of the money spent on marketing is wasted but nobody knows which half. I’d say the 106 miles meet-up we attended at General Assembly in Santa Monica was worthwhile for several reasons. 1. We were doing a demo. If you…
I wrote a post recently about how social media may be overrated for marketing, but that doesn’t mean, paradoxically, that I think social media is over-rated. I think social media is often under-rated for its value as information. For example, as part of our Kickstarter campaign, I have received a number of questions and suggestions…
As I write this, our Kickstarter campaign has 119 backers at around $6,700. That’s not the significant part, though. This week, I am truly humbled. We can see in the Kickstarter dashboard where the contributions come from. Well, our CMO can see, and she will call me and say Do you know someone named…
We started this Kickstarter campaign a little over a week ago. For those of you who are considering it, here are a few things I learned 1.Kickstarter was not nearly as well-known as I expected from my non-random sample of close family and friends. Many people outside that group, when I mentioned it said, “What?…
Logan can kiss my wrinkled, grey ass. I’m 54 years old. I don’t say I’m 54 years young or you’re only as old as you feel because some days I feel 92. I feel zero impulse to go get a facelift or any other procedure to make me look younger so I can compete with…
@xek tweeted that “Almost everyone who does twitter stats is a fucking moron”. I was going to say that no one really knows what the hell is going on when it comes to social media, but I believe his estimate adds a greater level of precision. For example, the tweet reach tool tells me that…
Since it’s the international year of statistics, I felt a little guilty that I have not done that much in the way of statistics lately. However, I think that is true whether you are an engineer, statistician, biologist or whatever, within a few years after your Ph.D. (at most!) you find lots of your time…
Some days, the world seems to be divided into two groups; idiots who annoy me and people I haven’t yet met. The largest group of idiots who annoy me are those that tell me how much they want to help small business. This includes most government agencies at all levels and just about every non-profit…